I thought a long time about using the title “Get Reviews or Get Buried” because it’s quite an aggressive statement and I don’t really like worrying business owners unnecessarily. You probably have more than enough worries with just running your business every day, without me pouring more on.
However, I realised that this really is that important that I must get you to take note of the message or I fear that your business really will suffer.
As always, the internet is driving massive changes in buying habits and those that change with it will benefit whilst those that sit back will struggle.
Being Number 1 One Google Used to be Enough!
It’s probably true to say that if you had your website at number one of Google for your products or services, then your were probably dominating the sales in that area.
People tended to go to the first one on the list and assumed “it’s at the top, it must be the best”.
To some extent, a lot of people still think the same way but it’s changing and it’s changing fast!
These days people are more swayed by other peoples reviews.
Companies like Amazon have conditioned us to read the reviews before making a purchase. Ebay did the same thing to us by introducing buyer reviews.
We’ve got used to seeing those gold stars. We’ve assumed that a lot of gold stars means the product is good.
The Gold Star Effect
Take a look at the screenshot below from Google. Which websites stand out to you? Is it the ones with gold stars?
I’m willing to bet that because of the gold starts, the organic listing for moneysupermarket.com gets more clicks than the one above it from which.co.uk.
What’s more, isn’t it a natural reaction to ask yourself why none of the others have any gold stars? What’s wrong with their products!
You may not consciously make those observations but your subconscious probably is. Either way, it doesn’t matter which part of the brain is involved, what’s important is the results.
Gold stars equals more clicks equals more sales equals a growing business.
No gold stars equals less clicks equals less sales equals…… I think you can finish the sentence yourself.
How do I get Gold Stars!
Google checks various “trusted” review websites to collect it’s review data and decide how many stars you have. You can find a list of them on this article from Google on how to get Seller Ratings showing with your Ads
You can also register for Google’s Trusted Stores program. It’s free. so why wouldn’t you!
Of course, just registering for all these programs isn’t going to get you gold stars. You need your happy customers to give them to you!
So, here is my recipe for gold stars.
1) Register for one of the trusted review websites (and also Google’s own Trusted Stores Program)
2) Deliver great products and service to your customer!
3) ASK THEM for reviews! (This is the bit everyone forgets!)
Over to You.
Don’t just put this on your to do list. Start actively putting in place a review process for your website. Get ahead of the competition before someone else does!