Available on Amazon and other book sellers

Simply Adwords Book: The Essental Adwords Guide

The essential no nonsense guide for anyone who wants to drive highly targeted and profitable traffic to their website using Google Adwords.

I wrote this book in 2010 and whilst Google Adwords has continued to evolve, most of the book is as relevant today as it was then. People still make the same mistakes and the core thinking behind making Adwords successful still holds true.

Over the years I have delivered incredible results for my clients and it’s been done using my straight forward, no nonsense approach to Google Adwords.

Unlike many Adwords managers who get distracted by the latest “cool” features that Google seems to add to Adwords every day, I stay with the very simple philosophy which is “can I make my client more successful with this new feature or is it a distraction”.

So in this adwords guide you will learn about my approach. It covers everything you need to know from setting up your very first Adwords account through to applying advanced techniques that I have used to get some pretty impressive results for my clients.

If you are looking for an Adwords Manager, then what better way to see if they know their stuff than read their book!

You can get your copy of my book at the following online web stores.

Simply Adwords on Amazon UK

Simply Adwords on Amazon USA

It’s also available in France, Germany, Italy. In fact, just go to your local Amazon site and search for Simply Adwords.

Hear what people think about this Adwords Guide

I love it, you wrote it for me didn’t you!! I mean you have explained it in such a way, even I could give it a go!! Love the style you write in and it’s very well explained…well done!! — Suzi Colton, Fuzzydon

For anyone using Google Adwords whether a novice or a regular user in need of extra tips, then Simply Adwords is ideal. I wouldn’t hesitate in recommending this book as it is straight forward, clear and packed with helpful advice — Julie Sands, Twinklepeeps

Great job Mike. It’s an easy to understand and informative book that I am sure will really help anyone starting out with Adwords or wanting to improve their campaigns — Peter, Cracking Media

Although I have run Google Adwords campaigns previously and spent thousands of pounds in the process, after reading Simply Adwords (unfortunately it was also after spending the money!) I can see where I went wrong! I haven’t touched my campaign since then, but after reading Simply Adwords, I now plan to set up my new campaigns and will be following Mike’s instructions to the book! — Sandra Edwards, Managing Director, Indizine Web Design & Web Sales Specialists

Just to let you know that I am thoroughly enjoying your book.  Thank you so much.  I am half way through it and am in a flurry of excitement, drafting new ads, researching ideas. I can’t wait to see the results. — Michelle Dunnett – Principle at Harcourts (www.harcourtssapphirecoast.co.za)

I’ve just finished reading Mike’s book ‘Simply Adwords’ and cannot believe anyone could succeed in Adwords without it, at least not without bankrupting themselves first. It’s an easy read and makes a dry subject very interesting. In fact having wasted some serious cash on Adwords failures in the past, I’m now raring to get started again. Well done Mike! — Jonathan Foster-Smith Director at FilmCircle Ltd