I’m afraid I’m hooked. It’s practically the only TV I watch these days. As a child I used to hide behind the sofa when Dr Who was on – that was fear. Now I hide when the Apprentice is on, but that’s out of embarrassment!
Anyway, last week’s episode was definitely a 10 out of 10 on the cringe worthy scale. Especially as it was about advertising and that’s what I know a lot about.
But, I think everyone missed a massive lesson from it. Did you?
As you recall Mark basically lied to his group and said he did advertising as his day job. He was desperate to be the project manager so he lied about the facts of what he did so that they would pick him.
Did you notice how shocked the rest of his team were when it was revealed after that task that he didn’t do advertising at all. He was simply a sales person as a PPC firm. Basically he cold calls companies and promises them number one on Google. Yes, I’m sure you’ve had those calls as well!!
So, why do I say there is a valuable lesson here?
Well, consider this.
Those people have all been living in the house together for some time.
What’s one of the first thing you do when you meet people for the first time?
You asked them what they do!
I’m willing to bet that this bunch actually did ask the question but guess what happened.
(Warning – typical stereotype comment about the young from an older person!)
I can almost certainly bet that not one of them listened to each others answers. Didn’t listen and frankly didn’t care about the answer.
Their whole world is focused on them and so they would simply be waiting for the other person to eventually ask what they do so that they could talk about themselves (and be ignored by the other person!)
I’ve seen this a lot in business, especially in my field of internet marketing which is full of much younger people than me. Most of them don’t listen to the client. They don’t appear to have the faculty for listening. Maybe we failed them as younger people? Maybe I’m just getting old
Anyway, the key lesson here (and one that has served me well over many years) is to listen a lot more that we talk in business. Listen to your customers, listen to what’s going on in your market place and listen to advice!
One of my favourite saying is that there is a reason why we have two ears and only one mouth!
Unless of course you want to add something! Feel free to add your comments below.
Do you agree with me?